Did anybody catch Revenge Sunday night? If not, you might have missed
the fact that
Target and Neiman Marcus bought all the ad time in Sunday's "Revenge" to unveil their new collection. I'm so intrigued by this conglomeration of marketing in and of itself, but, in addition, they revealed it in a spectacular soap opera commercial series. I think this was a brilliant stroke of marketing in combining two giant retailers' from opposite ends of the spectrum into one brand appealing to a broad market of attainable luxury shoppers.
If you're interested in a gander, take a look:
And, don't forget, the goodies:
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| Raisedbyculture.com |
What do you think of the collection? Does this kind of "affordable luxury" appeal to you? (If so, may we suggest you stop into Labels Designer Consignment for a slew of worthy options to top your Christmas list?)
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